台北生技網 日期:2022/02/19 編輯部
您在營銷上投入時間和金錢，因為您希望世界知道您的立場並為客戶提供服務。 這對於那些經常被誤解的自然療法的人來說尤其重要。 您的網站是向理想客戶展示您的品牌的強大在線形象的第一步。 您的網站支持所有其他保護和轉換潛在客戶的努力。
全球主流趨勢 申請350年IAE「自然醫學醫生ND 」行列創造激動人心的時刻
羅克斯伯里研究所
Roxbury Institute 採用全面的網站設計，可以輕鬆地從高檔、舒適的水療環境的大圖像過渡到對服務的詳細說明。光是看這些圖像，您幾乎都會感到放鬆。圖像和文字一起創造了強烈的品牌感，告訴潛在客戶在安排約會時會發生什麼。
蓋伊醫生
在 Doctor Guy 網站的大約一半處，您會看到這個自然療法醫師辦公室提供的服務的視覺展示。該網站提供了一張圖片以及每個主要服務的簡要介紹，您可以單擊鏈接以獲取更多詳細信息。這是告訴潛在客戶什麼是可用的好方法。
Bryant Esquejo 博士，自然療法醫生
當您加載這個自然療法醫師的網站時，屏幕上充滿了彩色圖像和四個字的聲明。重點是“立即預訂”鏈接，該鏈接位於介紹性聲明的正下方。雖然它沒有立即提供有關醫生服務的大量信息，但它確實以強烈的形象介紹了 Bryant Esquejo 博士的品牌。
新墨西哥州的療愈之家
新墨西哥州康復之家網站上有幾張其設施和工作人員的圖片。這些圖像編織在整個主頁中，讓訪問者可以想像自己在寧靜的自然環境中參加戶外瑜伽課，或者在他們的牽牛花咖啡館訂購小吃。這些圖像可能會說服訪問者進行預約，即使他們沒有閱讀文字。
活力中西醫結合
如果您想像您的網站通過彩色圖像向世界展示您的服務，吸引讀者進入您的內容，那麼 Vitality Integrative Medicine 的網頁設計值得探索。首頁打開一個滑塊，顯示其主要服務的圖像和類別名稱。然後，該網站會提供帶有圖片的大盒子，並簡要介紹更具體的服務。
梅根丁博士，ND
北卡羅來納州夏洛特市的梅根·丁博士在她的主頁頂部展示了一段視頻。它看起來像您在許多其他自然療法醫師網站上看到的迷人圖像，但單擊“播放視頻”鏈接會將您帶到以更有趣的方式展示她的服務的品牌剪輯。
朱迪思博士，ND
北卡羅來納州朱迪思博士的網站證明您不需要冗長的主頁即可與您的客戶群交談。該網站以一張大圖像打開，以微笑歡迎訪問者，然後通過幾個簡短的部分過渡到更詳細的信息頁面。這是主頁上更簡約的設計，但網站仍然提供所有需要的信息，以建立品牌感並鼓勵約會。
鼠尾草自然療法
有關更強調書面文本的自然療法醫師網站的示例，請查看 Sage Naturopathic Medicine 網站。與業內大多數其他網站相比，該設計包含更少的圖像，並為詳細內容提供了更多空間，這些內容與所提供的服務和醫生的專業知識有關。
毛拉博士
紐約 Maura 博士的網站以更具吸引力的方式向訪問者介紹所提供的服務。大圖像塊代表每個服務類別，當您將鼠標懸停在每個服務類別上時，圖像會翻轉為介紹性文本塊。這是一種更具交互性的網站設計，可能會在更長的時間內吸引訪問者的興趣。
拉娜健康博士
Lana Wellness 博士在她的網站上使用視頻將運動和語言交流帶入通常是安靜、靜態的體驗中。視頻在網站加載的那一刻開始播放，因此您無需點擊播放。它很好地介紹了所提供的服務和產品，而無需訪問者閱讀文本。
提升綜合醫學
許多自然療法醫師在其網站頂部使用滑塊，但很少有人像 Ascend Integrative Medicine 那樣使用。該網站上的滑塊更廣闊，更吸引人。它在粗體圖像之間自動翻轉，創建類似於視頻剪輯的視覺效果。它比許多其他主頁滑塊更具互動性和娛樂性。
整體專家
整體專家將他們的諮詢安排表放在他們主頁的頂部。網站設計在內容部分之間流暢地流動，內容部分由移動的線條、圖像和色塊劃分。當您滾動時，諮詢表格會脫穎而出，從而增加訪問者填寫表格的機會。
伊麗莎白·塔迪肯博士
如果您希望您的網站具有更個性化的感覺，請考慮代表 Elizabeth Taddiken 博士的網站是一個很好的例子。它包含有執照的自然療法醫師的圖像，所有內容均以第一人稱書寫。訪問者不是了解服務或醫生辦公室，而是親自向醫生介紹以及她提供服務的原因。
綜合健康
Integrative Wellness 提供了一個很好的例子，說明如何使用字體可以增加對網站文本的興趣。這種自然療法在其主頁的某些部分使用看起來更像手寫的文本。結果是一種更加個人化的感覺，吸引眼球，讓那部分文本從其他部分中脫穎而出。
自然健康綜合醫療中心
Naturahealth 使用簡化列表以簡潔的方式展示他們的服務。他們沒有使用大圖像塊，而是使用帶有代表每個服務的符號的小彩色圓圈。這種方法允許他們提供更詳盡的服務列表，而無需在主頁上佔用太多空間。
無限整體
查看 Infinity Holistic 之類的網站，尋找在主頁上添加個人風格的創造性方法。您可以親自向您的社區介紹自己，同時保持您的形象專業和值得信賴。該網站通過自然療法醫師的照片和以第一人稱書寫的內容塊來實現。
埃里克伍德博士，ND
北卡羅來納州埃里克伍德博士在他的網站首頁展示了他個人的自然健康之旅。他沒有專注於他的實踐提供的服務，而是用講故事的方式向潛在客戶展示他可以與他們的鬥爭聯繫起來。這是獲得信任並將在線潛在客戶轉化為新患者的絕佳方式。
西雅圖的自然醫學
西雅圖的自然醫學是提升您的網站的一個例子，其中包含您不經常看到的信息。例如，該網站在主頁頂部專門放置了一段文字來表達他們反對歧視的立場。你不必堅持你的服務。提供有關您的實踐的更詳細信息可以幫助贏得訪客。
新希望無限
您是否有興趣在您的網站上展示成功率和其他數據？如果是這樣，請查看像 New Hope Unlimited 這樣的網站，尋找創造性的方法將這些數據提取到您的設計中。該網站在主頁上展示了他們的成功率，展示了訪問者在決定聯繫辦公室時可以使用的強大信息。
水邊天然藥物
Water's Edge Natural Medicine 以其專業知識領先。主頁上的標題是一對夫婦微笑的明亮照片，並指出他們在生物相同激素方面擁有 30 年的經驗，並且是國家專家。在決定服務是否能滿足他們的需求之前，許多訪問者需要知道這些信息。
整體初級保健
當您查看佛羅里達州聖彼得堡的整體初級保健網站時，您會看到添加簡單的移動部件可以對網站產生什麼影響。主頁上有幾片葉子，它們似乎在原地落下和漂浮。葉子放置在主頁的各個部分之間，在將網站的所有部分拉在一起的同時創造視覺興趣和娛樂性。
整體療愈心臟中心
加利福尼亞州整體治療心臟中心的 Cynthia 博士使用她主頁上的標題部分來展示更多圖片。頂部包含指向她的時事通訊註冊表單、她的服務理念以及與遠程醫療和其他趨勢服務相關的頁面的鏈接。這是將最重要的信息放在首位和中心位置的好方法。
相干治療
如果您的網站上沒有很多圖片可以展示，請使用 Coherence Healing 作為一個重點關注粗體顏色和文本的網站示例。雖然主頁的頂部有一張圖片，但網站的大部分內容都是由亮色塊支持的文本。該網站僅使用一種原色和白色作為重點，證明您不需要很多花哨的細節來創建一個視覺刺激的網站。
南加州綜合健康中心
有關標準網站滑塊的變體，請查看南加州綜合健康中心的網站。他們的滑塊具有裝飾線條，幾乎在頂部形成了心形。它還具有在幻燈片翻轉時似乎落入到位的圖像。該網站有很多色彩和視覺趣味，讓人感覺是互動的。
雷尼爾天然藥物
Rainier Natural Medicine 提供了一個很好的例子，說明小細節如何使自然療法醫師網站栩栩如生。主頁頂部的圖像是靜態的，但它會產生頂部移動的雲和底部的水的效果。這吸引了眼球，並提供了一種寧靜與和平的感覺，這與該診所的品牌相吻合。
這些優質示例是設計或改進您的自然療法醫師網站時的完美靈感。
The Roxbury Institute
The Roxbury Institute uses a sweeping website design that easily transitions from large images of upscale, comfortable spa environments to detailed explanations of the services. You almost feel relaxed just by looking at the images. Together, the images and text create a strong sense of brand that tells potential customers what to expect when scheduling an appointment.
Doctor Guy
About halfway down the Doctor Guy website, you see a visual display of the services offered by this naturopathic physician office. The site provides an image along with a brief introduction for each of their primary services, and you can click a link for more detailed information. That’s a good way to tell potential clients what’s available.
Dr. Bryant Esquejo, Naturopathic Doctor
When you load this naturopathic physician’s website, the screen is filled with a colorful image and a four-word statement. The focus is on the “book now” link, which is placed just below that introductory statement. While it doesn’t deliver a lot of information about the doctor’s services right away, it does introduce Dr. Bryant Esquejo’s brand with strong imagery.
The Healing House of New Mexico
The Healing House of New Mexico website features several images of its facility and staff members. These images are woven throughout the homepage, allowing visitors to visualize themselves participating in an outdoor yoga class in a serene natural environment or ordering a snack at their Morning Glory Café. These images may convince visitors to book an appointment even if they don’t read the text.
Vitality Integrative Medicine
If you imagine your website presenting your services to the world with colorful images that pull readers into your content, Vitality Integrative Medicine has a web design worth exploring. The front page opens with a slider that presents images and category names for their primary services. The site then offers large boxes with images and brief introductions to more specific services.
Dr. Megan Ding, ND
Dr. Megan Ding in Charlotte, North Carolina, features a video at the top of her homepage. It looks like a captivating image as you see on so many other naturopathic physician websites, but clicking the “play video” link takes you to a branded clip that presents her services in a more entertaining manner.
Dr. Judith, ND
The website for Dr. Judith, ND, proves that you don’t need a lengthy homepage to speak to your client base. The site opens with a large image that welcomes visitors with a smile, and then it transitions through just a few short sections that lead to more detailed pages of information. This is a more minimalist design on the homepage, but the website still delivers all the needed information to establish a sense of brand and encourage appointments.
Sage Naturopathic Medicine
For an example of a naturopathic physician website that places more emphasis on written text, look at the site for Sage Naturopathic Medicine. The design incorporates fewer images than most other websites in the industry and dedicates more room to detailed content that speaks to the services offered and expertise of the physician.
Dr. Maura
The website for Dr. Maura in New York has a more engaging way of introducing visitors to the services offered. Large image blocks represent each service category, and the images flip to blocks of introductory text when you hover your mouse over each one. This is a more interactive site design that’s likely to captivate the interest of visitors for longer periods of time.
Dr. Lana Wellness
Dr. Lana Wellness uses a video on her website to bring movement and verbal communication to what is often a quiet, static experience. The video starts playing the moment the website is loaded, so you don’t need to hit play. It does a good job of introducing the services and products offered without requiring visitors to read text.
Ascend Integrative Medicine
Many naturopathic physicians use sliders at the top of their websites, but few do it as well as Ascend Integrative Medicine. The slider on this website is more expansive and engaging. It flips automatically between bold images, creating a visual effect similar to a video clip. It’s more interactive and entertaining than many other homepage sliders.
Holistic Specialists
Holistic Specialists places their consultation scheduling form toward the top of their homepage. The website design flows smoothly between sections of content, which are divided by moving lines, images, and color blocks. The consultation form stands out as you scroll, increasing the chances of visitors filling it out.
Dr. Elizabeth Taddiken
If you want your website to have a more personal feel, consider the website representing Dr. Elizabeth Taddiken a good example. It features images of the licensed naturopathic physician, and all the content is written in first person. Rather than learning about a service or doctor’s office, visitors are introduced to the doctor personally and her reasons for offering her services.
Integrative Wellness
Integrative Wellness provides a good example of how playing with fonts can add more interest to text on a website. This naturopathic practice uses text that looks more like handwriting on sections of their homepage. The result is a more personal feel that grabs the eye, allowing that portion of text to stand out from the rest.
Naturahealth Integrative Medical Center
Naturahealth uses a simplified list to present their services in a concise manner. Instead of large image blocks, they utilize small colored circles with symbols that represent each service. This approach allows them to present a more exhaustive list of services without dedicating too much space on their homepage.
Infinity Holistic
Look to websites like Infinity Holistic for creative ways to put a personal touch on a homepage. You can introduce yourself to your community personally while keeping your image professional and trustworthy. This website does it through pictures of the naturopathic physician and blocks of content written in first person.
Dr. Eric Wood, ND
Dr. Eric Wood, ND, presents his personal journey to natural wellness on the front page of his website. Rather than focusing on the services offered by his practice, he uses storytelling to show potential clients that he can relate to their struggles. This is an excellent way to gain trust and turn online leads into new patients.
Natural Medicine of Seattle
Natural Medicine of Seattle is an example of elevating your website with information that you don’t often see presented up front. For example, this website dedicates a block of text toward the top of the homepage to their stance against discrimination. You don’t have to stick to your services. Providing more detailed information about your practice can help win over visitors.
New Hope Unlimited
Are you interested in presenting success rates and other data on your website? If so, look to websites like New Hope Unlimited for creative ways to pull that data into your design. This site features their success rates on the homepage, presenting powerful information that visitors can use when deciding to contact the office.
Water’s Edge Natural Medicine
Water’s Edge Natural Medicine leads with its expertise. The header on the homepage features a bright picture of a couple smiling and states that they have 30 years of experience with bio-identical hormones and are national experts. That information is all that many visitors need to know before deciding if the service can meet their needs.
Holistic Primary Care
You can see what the addition of simple moving parts can do to a website when you look at the site for Holistic Primary Care in St. Petersburg, Florida. The homepage features a couple of leaves that appear to drop and float in place. The leaves are placed between sections of the homepage, creating visual interest and entertainment while pulling all sections of the site together.
Holistic Healing Heart Center
Dr. Cynthia at the Holistic Healing Heart Center in California uses the heading section on her homepage to feature more than an image. The top section features links to her newsletter signup form, her service philosophy, and pages related to telehealth and other trending services. That’s a great way to put the most important information front and center.
Coherence Healing
If you don’t have a lot of images to feature on your website, use Coherence Healing as an example of a site that focuses heavily on bold color and text. While the top of the homepage features an image, most of the website is text backed by blocks of bright color. The site utilizes just one primary color and white as an accent, proving you don’t need a lot of fancy details to create a visually stimulating website.
Southern California Integrative Wellness Center
For a variation on the standard website slider, look at the website for the Southern California Integrative Wellness Center. Their slider features decorative lines that almost create the shape of a heart across the top. It also features images that seem to drop into place as the slides flip. The site has a lot of color and visual interest that feels interactive.
Rainier Natural Medicine
Rainier Natural Medicine offers a great example of how small details can bring a naturopathic physician website to life. The image at the top of the homepage is static, but it creates the effect of moving clouds at the top and water along the bottom. That grabs the eye and offers a sense of serenity and peace, which fits with the practice’s brand.